Marketing is one of the most important pieces of your business plan. Without marketing, people will not be able to find what your business is about and all your wonderful services. So how do you market? Whats the most important thing you can do to market? 1. Set clear marketing goals for yourself. 2. Follow up your marketing. If you send a letter via mail, dont stop with just one. Marketing experts advise you to send 6-9 pieces of advertisement before giving up on the recipient. 3. Decide who you want to market to. Are you a realtor who wants to market to homeowners, reminding them of your services? Are you a VA who works with realtors? What is your target market? Once you decide, focus your marketing efforts on your target market. Forget letting every Joe Brown know about your business. Focus on weeding out those who would best benefit from your services, and spend your marketing dollars on them. 4. If you have an advertising budget, research where you are spending your dollars. Who does that magazine or newsletter reach? Make sure it is your target market. 5. Track your advertising pieces. Give each marketing piece a special code your target market needs to use to redeem your offered special. This way you know where each potential client heard of you. If you advertise in a newsletter for 6 months, and never get one bite, then you probably dont want to renew. But if you got 10 new clients, its a safe bet that this is a great place to advertise. 6. Follow up. Follow up is a VERY important piece that many of us fall short on. You get a maybe or when I need your services, Ill call people. Those are warm leads. They have shown interest, so dont let them forget you. Set up a drip email campaign and send them information that they would find useful. This keeps you in their mind, without you becoming annoying. Another great thing, pick up the phone every so often and call them up. Show interest in their business, and they will remember you. These are just a few important things that every business owner needs to remember when creating a marketing plan. 2005 JERPAT You have permission to reprint this article electronically or in print, as long as the text and byline remain unedited. A courtesy copy of your publication would be appreciated. |
