With their fancy brochure and clever dialogue, these people took some of the steps toward marketing. They also accomplished one of the goals of marketing if their brochure got the readers attention, but these people missed the marketing boat. Many baby entrepreneur make this mistake. They spent a lot of money and time creating a fancy brochure that got attention, but that may be the only thing that they accomplished. This is a costly mistake, and it can be discouraging. They are wasting money when they do any marketing to a group of people who are not their target audience and may not have any interest in what they are selling. People make the mistake of spending time and money creating advertising, but there are several other critical steps that must be taken to make the marketing campaign good marketing. The first step is market research to learn about the demographics and needs of the people that you think will become customers. Then the market has to be targeted and segmented to consist of only those shown by your research to be interested in your product or service. You cannot develop a good marketing strategy without doing all the hard work and research that leads you to a well-defined target audience. There are many, many good resources that explain what good marketing is. Be sure you learn so that your marketing money will be well spent. Jo Ann Joy, Esq., MBA, CEO Copyright 2006 Indigo Business Solutions. All rights reserved. The future of your business starts here. You may contact Jo Ann by phone at (602) 663-7007, by fax at (602) 324-7582, by email at joannjoy@Indigo Business Solutions.net, and by mail at 2313 East Ocotillo Rd., Phoenix, AZ 85016 |
