Starting an online website business mainly to provide content has become more complicated in the last couple of years. There are many factors that will determine if the website becomes successful and gains search engine traffic. The three step process in creating content website that greatly influences its performance includes registering the right domain name, getting the right hosting, and providing original content. Registering domain name for your business is very crucial. Webmasters should think about branding and register domain name that is short and easy to remember. The domain name should interact with the graphical design of the site and presents itself professionally. For example, many webmasters make the mistake by registering domain names with their main keywords in it, which 90% of the time puts them into the so called search engine sandbox. Registering one word domain name makes you more trust worthy and serious about your business in the eyes of search engines. Finding the right hosting company also plays important role in the game. Always make sure your hosting company isnt blacklisted for spam. Also find out if your host allows you install php, cgi, or asp applications that require chmod 777. Many hosting companies only allow chmod 755 for security purposes which eliminates the opportunity for you to use many useful web based applications to make your business easier to run and help with content management. The last and most important factor is providing original high quality content to web users. There are many ways you can get content to be published on your website. First, by hiring writers that will publish articles exclusively for your site which eliminates possibility of duplicate content. Second, by allowing article writers publish their work with their link included on the page, which gives them seo benefits for their own sites. Also webmasters can write their content, which requires lots of time and work. By writing your own content you eliminate 100% the possibility of duplication. Writing your own content is the best way to build your own successful content site. Running content rich website is not as easy as it used to be in the past. Search engines get better in filtering duplicate content from their search results, which created a problem for articles writers. To ensure your success register the right domain name, get the right hosting that allow you install content management applications, and provide original content to attract search engines. If you meet the above requirements you will be on your way to success with your online website business. Copyright 2006 Pawel Reszka |
