Do you know what your USP is? Actually, here's a better question. Do you know what a USP is? USP stands for "Unique Selling Proposition."

A Unique Selling Proposition is the reason why somebody should buy from you and not your competition. In other words, the unique benefits that your products or services offer consumers.

For example, McDonald's doesn't just have hamburgers. They also have a Big Mac. And do you know what makes the Big Mac unique? Anybody wanna sing it with me? Here we go..."Two all beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun."

Remember that little ditty? Did I just say ditty? Wow...I'm really dating myself here.

Moving right along. Here's another example: "When it absolutely, positively has to be there overnight." Do you remember what company coined that memorable slogan? That's right, Federal Express. When Federal Express deployed this USP, it when on to emerge as the dominant leader in the industry, gobbling up market share and also increasing its sales and profits.

Wrapping things up, here's a more current example: Google's USP is its vast amount of information, and how easy it is to use compared to other search engines.

Google organizes the world's information and makes it universally accessible and useful.

When you visit Google or one of the dozens of other Google domains, you'll be able to find information in many different languages; check stock quotes, maps, and news headlines; look-up phonebook listings for every city in the United States; search billions of images, etc., etc., etc.

So, does having a USP really work? The aforementioned examples proves that it does.

In closing, differentiate yourself from your competition and who knows? You just might become a giant in your industry too!