Search Engine Optimization: Search engines are by far the most common starting point for Internet users in their quest for finding information, products or services. Currently, there are 938 million people online throughout the world. This number is growing larger daily at an unprecedented rate. Internet studies now show that over 85% of the 938 million people online use search engines on a daily basis when theyre surfing the Internet. With this in mind, it is no mystery why search engine optimization has become one of the hottest topics within Internet marketing. With 938 million people online, the amount of daily search engine traffic is staggering. For an individual or company who is thinking of marketing their products or services, the Internet can be a virtually limitless gold mine of potential customers. The Internet traffic originates from the major search engines and directories daily. Getting websites listed with the major portals is essential for success of any online venture. Search engine Promotion has shown to deliver the highest ROI (return on investment) as compared to any other type of marketing, both online and offline. Traditional forms of advertising attempt to create a desire for a product or service with the potential customers, while search engines bring visitors to you that already have that desire, which can result in more sales conversions. SEO also has an affordable entry point and an effective way to promote your business online. Search Engine Optimization Process:- 1. Web Site Research & Analysis 2. Web Site Optimization a. Title & Meta Tags (Description, Keywords, etc) b. ALT Tags c. Anchor Text d. XML Site Map e. Robots.txt File f. Content Writing g. Code Reconstruction & Compression h. Site Indexing i. FTP & Validations 3. Back Links (Preferred Campaign: BLOGS) 4. Web Site Submission to Search Engines 5. Web Site Submission to Directories (web) 6. Link Popularity Campaign a. Reciprocal Links Campaign (Preferred) b. Non-Reciprocal Links Campaign c. One-Way Links Campaign d. Link Exchange Campaign (Free & Paid Submissions) e. FFA Links Campaign (Not Preferred) 7. Click-Through Popularity Campaign 8. Online Promotion Campaign (Yellow Pages, B2B, B2C, etc.) 9. Web Site Ranking Report |
