Flash web designing involves the use of Flash in web designing. Flash is a multimedia format developed by Macromedia. This allows web designers to create and develop animations and interactive movies or images, which can be embedded into a web page. Flash web designing provides a number of benefits. It can make a website more attractive, interactive and dynamic.

The special advantages that Flash offers in web designing are:

Flash can show a whole company profile or presentation within a 30 second Flash.

Since a Macromedia Flash Player plug-in displays Flash movies so the Flash based work will most probably be rendered the same on all browsers and computer platforms. Thus, the designers can escape from the constraints of more traditional XHTML based design interfaces.

Apart from being embedded within a web page the Flash movies can also be exported to construct stand-alone executable applications. These are ideal for CD-ROMs.

Flash movies can be downloaded very easily and quickly since they can be stored in very small file sizes.

Innovative ads, games, movies etc. can be created using Flash which can be displayed on a website.

Flash has come a long way since its inception. Flash technology has become more powerful now and its inherent potential to create more sophisticated web based applications is being appreciated by developers. Great e-learning tools have been coming up with small tutorials being created complete with interactive animations and self-testing exercises- all using Flash.