In United States of America and Canada, indoor tanning products are very usual. Moreover, the indoor tanning businesses have appreciably grown in the last 25 years and are still increasing, getting more and more sophisticated.

It's hard to compete with the global beauty industry. Surprisingly or not, the American population is spending more time and money on beauty than on their education. Thus, regardless of sex, nationality, age or occupation, Americans are extremely attached to indoor tanning salons. The usual surveys reveal the extent of the indoor tanning business in local communities.

Americans and Canadians are satisfied with the fact that indoor salons provide a rigurously controlled tanning process, gradual and under supervision. Thanks to these factors, sunburns and health problems are almost out of the question.

For instance, 85 percent of those surveyed admit that they really believe in indoor tanning safety. A lot of people also appreciate the privacy and the comfort they get in a tanning salon, which offers them a real break from all the daily tasks they have to attend.

The latest surveys reveal a more balanced male/female profile as compared to a few years ago. Unlike nowadays, in 1996, in most cases women were usual clients. But in the recent years men have become accustomed to indoor tanning facilities and tanning tips.

Many Americans have experienced at least one indoor tanning session in the last ten years. It is said that more than 10 percent of the American population will visit an indoor salon facility. On the other hand, women hold the supremacy of ownership.

Surveys point out that more than 50 percent of the indoor salons have female ownership. Neither the age of the tanners nor the nationality is an obstacle for Americans and Canadians. Now, 70 percent of all indoor tanners are over 25 years old. It is no longer a taboo. A lot of people want to cure themselves (from psoriasis, for instance) and to be fit.

Presently there are 25,000 Professional Indoor Tanning Facility Businesses and also 160,000 employees in this industry. The number of clients is encouraging, too: 28 millions. As a matter of fact, a professional indoor tanning salon is operating in almost every town of the USA. There have been reports saying that Hispanic and Afro-American groups share the trend and their number is rising.