The biggest obstacle with people is fear. Overcome it and understand what your fears are costing you. Monetarily, relationships, the things you need to accomplish to become exponentially successful. That is why it is so important to implement the things we've talked about during these audios. Find the courage the confidence, the ambition, the conviction to become what you want to be. To do the things that you want to do.

Now does everyone have fears? We do. Now here is the interesting thing. A little baby that is a week old, just born only has two fears: the fear of falling and the fear of loud noises.

Some people like to take the word fear and spell it out, like False Expectations Appearing Real, some say it is forget everything and run. I think it is Frozen Energy Actions Required. So the challenge is that we've learned these fears, and so if we can learn them we can unlearn them. It is a challenge, we have on of the big fears that Napoleon Hill even talks about is the fear of criticism. Why do we care so much what people think? Social acceptance? We want to be accepted?

Esteem acceptance and praise is one of our deepest cravings. I've done seminars all over the country and as you speak to people, 50-60 people come up and say thank you, that was great, I appreciate it. But there is always that one person that has something negative to say, so the ratio is 50:1 but what is on my mind? That one person. What about the other 50? For example a dance instructor was teaching a lady who always wanted to dance and had saved up her money and on her first lesson, the dance instructor said, "Man, you dance like a hippo." What happens to that lady? Does she ever try it again? She is gone.

When in reality, if you look at some of the famous musicians, they've had instructors say that to them, but they didn't listen to them, but the majority of people do listen to them, they have this fear of criticism, they want to be accepted. Fear is one of those things that we really need to take a look at. If you take a plank and put it on the ground and walk across it, there is no fear, but all the sudden, if you put it up on a 20 story building, and you have to walk across this plank between two buildings, it is the same thing, you know you can do it, but you still feel the fear. For example, public speaking, is that a big fear among people? Why? It is a learned fear, where did we learn it? At school? Somebody laughed and what did we think? They are laughing at us.

I teach students and one of the courses I teach at the University is Public Speaking and one of the first things we have to deal with is the fear in getting out and doing it. In fact, one of the funny things that Jerry Seinfeld says is that one of the biggest fears is public speaking and public speaking is a greater fear than dying. And so he says people at the funeral would rather be in the casket than giving the Eulogy. It doesn't make a lot of sense. We have to look at one of the triggers of your fears. Where do they come from? Whether it's spiders or snakes or monsters under the bed. That is the thing. I'm not talking major psychosis or major fear, I'm just talking about minor fears that we have to get over and one of the biggest things they talk about of course is looking fear in the face. Getting out there and doing it. Have you ever had an experience where you were so scared to do something and then you went and did it and what was the first thing you thought of? That's right, that it wasn't so bad. We spend all this time worrying about it and the most important thing is to identify that trigger and understand where that fear comes from and get past them.

Like again, the fear of criticism, when you look at the fear of criticism, Napoleon Hill says it robs man of initiative, destroys his power of imagination, limits his individuality takes away his self reliance and does damage in 100 other ways. He talks about that it causes lack of initiative and lack of ambition. It is a great enemy, you need to identify that you have and get over it. Does anyone have a fear of getting on the phone? How about fear of rejection? They did studies with children who were deathly afraid of dogs. What they would do is they would actually have the kids watch other children play with dogs. That was enough to cure the fear 99% of the time to see other people doing it will get yourself out there and doing it. Understand that fear is magnified doubt. You create this in your mind. The critical thing is to get out there and do it.

Don't accept random thoughts in your mind. Program your subconscious mind, work on your mental skills and program your mind for success. It works! Success is an open book test. That is the critical thing you need to understand. Sure these are soft skills. Sure things are things you don't learn in school, but these skills I guarantee you will increase your ability to achieve exponential success faster than anything else. Go out there and do it. Achieve your dreams, find your goals and become exponentially successful.

Conclusion
Persuasion is the missing puzzle piece that will crack the code to dramatically increase your income, improve your relationships, and help you get what you want, when you want, and win friends for life. Ask yourself how much money and income you have lost because of your inability to persuade and influence. Think about it. Sure youve seen some success, but think of the times you couldnt get it done. Has there ever been a time when you did not get your point across? Were you unable to convince someone to do something? Have you reached your full potential? Are you able to motivate yourself and others to achieve more and accomplish their goals? What about your relationships? Imagine being able to overcome objections before they happen, know what your prospect is thinking and feeling, feel more confident in your ability to persuade. Professional success, personal happiness, leadership potential, and income depend on the ability to persuade, influence, and motivate others.