If communication is perceived to be the basic step towards achieving self-actualization, the act of rewarding - a sign of mutual recognition - is considered to be an essential way to motivate individuals to realize their potential and turn them self-transcendent. There are different ways and means to express one's gratitude towards his/her associates, which are by and large situation-specific. In civilized societies, it is customary to appreciate one another's progress through offerings. In the corporate world, it's an obligation to acknowledge the professional contribution of individuals or institutional stakeholders through gifts of different forms, in order to maximize the overall business growth.

Corporate gifts offered through different means to individual employees, customers and business associates such as partners, consultants, supporting agencies, shareholders and creditors. They can be in the form of incentives, bonus, loyalties, stock options, holiday and travel packages, special insurance provisions, flower bouquets, silver/gold articles, mementos, tabletop display items and crystal/glassware embellished with company logos. They should be presented on occasions of birthdays, personal accomplishments, annual official functions and festivals or seasonal occasions such as Christmas and New Year.

Human resources are key constituents in building successful businesses. Nurturing human skills, talents and growth requires a dynamic and innovative approach. Corporate gifts bring in a sense of belonging among the stakeholders of the business they are associated with, and create a positive environment for one to fulfill the nJason Gluckmaneeds of the management by objectives. Choosing the right corporate gift is extremely important, as it will often be returned multifold in the form of future generated business.